Nowadays everyone and their dog wants to take advantage of the online space by packaging their expertise into a course or membership site and selling it. I think that's a GREAT IDEA!
However, unless you have a hot and ready audience waiting for you to release your new course or membership site, you might get disappointed because in order to sell, you have to have an audience that wants what you're selling.
The online space is HUGE but, good marketing is the key to standing out, being seen and attracting your ideal audience. Unless you're a marketing expert I strongly suggest reaching out for help in this area.
Marketing is a real profession with a very real learning curve, and unless you're savvy, you could quickly find yourself years into it and down a deep rabbit hole before you know it.
Now I know what you're thinking... where do I go to get help? Who do I trust? More importantly how much will this cost? Or maybe you've convinced yourself that you can do this on your own.
I'm not suggesting you can't market your course or membership on your own but, let me ask you this... Would you rather start earning money right away or learn for a year or two, get frustrated, overwhelmed and potentially give up on your dream?
Marketing your course or membership site DIY style can set you back a year or two and cost you thousands of dollars on failed ads, platform experimenting and well intentioned online courses that leave you with more questions, and a dwindling bank account.
Believe it or not, this exact scenario happens a lot and it's an easy trap to fall into. There's even a term for it 'going down the rabbit hole' and once your there you feel 'stuck, broke and overwhelmed.'
I know this story well, I did it myself! After 2 years of experimenting, and a taking a dozen courses at a tune of about $80,000, I figured it out and I'd like to share it with you so you don't have to go through the same experience and I can shorten your learning curve and prevent the pitfalls most entrepreneurs fall into.
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