Top 10 Reasons A Podcast is Crucial For Your Business Today

We all have so much to give and share with the world but, sharing it within the massive online space can feel daunting like you're in a sea of people, platforms, pictures, and video. I genuinely understand how new digital entrepreneurs can get overwhelmed and not know what's most important to work on first in their business.

After years of wading through the weeds, I've figured it out, and I want to share how I discovered podcasting and why it's the most crucial step for your business today.

I'm a big fan of podcasting and here are 'The Top 10 Reasons A Podcast is Crucial for Your Business Today':

1. Podcasting establishes you as an authority.
2. A Podcast platform gives you the exposure you need and on all platforms.
3. Hosting a podcast allows you to attract an authentic and engaged audience.
4. Consistently uploading useful content gives your business traction and momentum
5. You can help your ideal customer overcome their problems with your episodes &...

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How Podcasting Can Solve Your Visibility Problem

If you're a digital course creator, coach or consultant and you've tried selling your digital courses, programs and services, you probably noticed one big problem... VISIBILITY. How do you stand out and get your message and offer across over a sea of other digital entrepreneurs, coaches or consultants?

When you look at successful influencers they all have one thing in common; they either have a weekly podcast, YouTube Show, Weekly FB Live or IGTV. That's the secret to being seen and heard. SHOW UP consistently every week and provide relevant content to attract and engage your audience.

One of the easiest ways for you to gain traction is a weekly podcast. Why? Because podcasting requires less equipment, less money, less time and you don't have to be in front of a camera (fabulous news for introverts like me), and you don't have to have a production team!

The best part of starting a podcast is that people purposefully make time to listen to a good podcast at the gym,...

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Is Procrastination Flatlining Your Business?

Are you putting a lot of effort and long hours into your business and you do not see the results you want, like gaining traction with your audience, growing your email list, making an impact and generating income, you’re most likely procrastinating.

What is procrastination? It’s getting distracted by all the shiny objects and offers that you are bombarded with through your email and social media, and more importantly, putting off the critical tasks that will create impact and generate the income you need for your business.

Here are some common indicators that YOU are getting distracted and procrastinating rather than doing (the 5% of activities) that will give you the business and life you want and yearn for:

Top 10 Signs of Procrastination

  1. You’re waiting for the right time and conditions before you share your gift with the world and launch your course or coaching package
  2. You're getting stuck on technology and shifting your attention to tasks such as creating...
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Why Many Digital Entrepreneurs Get Stuck

get unstuck Nov 07, 2018


Let's face it, feeling stuck and overwhelmed in your digital business is no joke. It can ruin your day, your relationships and your business outcomes. The worst part is that you don't want to talk about how awful you're feeling about not being able to grow a list and gain traction online. If all the hard work you've done hasn't earned you anything but a headache and a case of low-self worth and esteem, this is the right blog post for you.

The struggle is REAL ... or is it?

Could it be that you're merely confusing the natural process of growing an online business with your self-worth?

It all starts with intention. If your business is based on being of service, solving your customers biggest problem, making an impact in the lives of your customer and selling your digital products, membership and coaching packages for a profit so you can continue to sustain your business and yourself you're good. 

If you start a business to be recognized, gain the...

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Get Seen And Attract Your Ideal Audience

Nowadays everyone and their dog wants to take advantage of the online space by packaging their expertise into a course or membership site and selling it. I think that's a GREAT IDEA! 

However, unless you have a hot and ready audience waiting for you to release your new course or membership site, you might get disappointed because in order to sell, you have to have an audience that wants what you're selling. 

The online space is HUGE but, good marketing is the key to standing out, being seen and attracting your ideal audience. Unless you're a marketing expert I strongly suggest reaching out for help in this area.

Marketing is a real profession with a very real learning curve, and unless you're savvy, you could quickly find yourself years into it and down a  deep rabbit hole before you know it.

Now I know what you're thinking... where do I go to get help? Who do I trust? More importantly how much will this cost? Or maybe you've...

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5 Essential Ingredients To Successfully Launch And Sell Your Course, or Membership Site

online marketing sales Jun 11, 2018

If you're feeling stuck, overwhelmed or need some help with your online business this blog post is for you!

I'm Silvia Isachsen and if you know me, you know  I love to analyze just about everything and I'm constantly thinking about sales and marketing strategies. And as a result, I've naturally been observing some of the biggest online players, and I'm sharing five things they all have in common when it comes to marketing and selling their online programs.

I've written this blog post to help YOU understand why some people are very successful and why your course or membership site sales may be sluggish or even non-existent. Hopefully, upon reading this, you will be inspired to make some tweaks to your business so you can step up your sales and marketing game.

Here are the five successful strategies they all have in common: 

1. A Website

A clear, clean and uncluttered purpose driven website that includes; a clear message...

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